Loreal DIA COLOR Hair Color:

LOreal Professionnel DIA Richesse Hair Color 1.7oz (4.15/4BRv) Demi-permanent alkaline hair color system without ammonia. Rich and deep reflects. Shiny and visible results even on a dark base. Covers up to 70% of gray hair. Apply to natural or colored hair using a shade at the same level as the original color. Ionene G + Incell technology complex helps strengthen and protect hair fiber.

ATTENTION: These products require professional expertise. The seller is not liable for any adverse outcome resulting from the use of this product.

L’Oréal Professionnel DIA Color is a Demi-Permanent Alkaline Hair Color Without Ammonia L'Oréal Professionnel DIA Color is a versatile, demi-permanent alkaline hair color system designed for professional salon use. This ammonia-free formula provides a rich, vibrant tone with deep, multi-dimensional reflects, delivering a natural-looking, high-shine finish while maintaining the health and integrity of the hair. Ideal for enhancing, toning, or refreshing color, DIA Color produces shiny, visible results—even on darker bases—and provides up to 70% gray coverage. Its smooth, creamy texture allows for even application and controlled deposit, making it perfect for first-time color clients or those seeking a subtle color enhancement without full commitment. Key Features & Benefits: Ammonia-free formula for a gentler coloring experience Rich, luminous reflects for natural-looking results Up to 70% gray coverage Enhanced shine and tone, even on dark hair Ideal for color refreshing, low-maintenance glossing, and gray blending Can be applied to natural or previously colored hair No lightening—formulated to match or enhance the existing level Recommended Application: Apply to natural

Mix in a 1:1 ration with DiaCtivateur 6,9, or 15 Volume, based on the level of lift and coverage desired.

ATTENTION: These products require professional expertise. The seller is not liable for any adverse outcome resulting from the use of this product. This product is intended for licensed cosmetologists. Always perform a patch test and follow manufacturer's instructions to ensure safe and effective results.