Wella COLOR TOUCH Hair Color:

Wella Color Touch 77/45 Intense medium blonde/Red red-violet 2oz

Wella Color Touch 77/45 provides an Intense medium blonde/Red red-violet color to your hair. It refreshes highlights giving them more life and dimension and enhances your hair's natural tones. It is a great way to illuminate the way you feel and have it come through your hair. It comes with the latest in technology for not only gray coverage but the overall health and smoothness of aging hair.  

Wella Color Touch low commitment, ammonia-free, multi-dimensional demi-permanent hair color designed for clients who like to change or maintain the color tone more regularly. The emulsion allows precise development of professional hair color. Contains advanced light 2 color complex that gives 63% more shine. Low-maintenance and quick changes: it only takes 20 minutes to process with up to 50% grey/ white hair coverage. Simple mixing 1:1 ratio.

ATTENTION: These products require professional expertise. Seller is not liable for any adverse outcome resulting from the use of this product.

Wella COLOR TOUCH is a premium demi-permanent hair color line that delivers multi-dimensional, high-shine color without commitment. Designed for versatility and vibrancy, COLOR TOUCH offers a gentle, ammonia-free formula perfect for refreshing color, toning, blending grays, or creating low-maintenance color results. Key Features: Ammonia-Free Formula – Gentle on hair, with minimal odor and scalp sensitivity Demi-Permanent Color – Fades gradually for a soft regrowth line and low commitment Multi-Dimensional Shine – Light-reflective color for natural-looking results Up to 70% Gray Blending – Ideal for first-time color clients or refreshing permanent color Vibrant, Long-Lasting Results – Up to 24 washes with noticeable shine and tone retention Fast Processing Time – Develops in just 20 minutes Perfect Pairing – Designed to complement Wella Koleston Perfect and Wella Blondor

Mixing Ratio: 1:2 (1 part COLOR TOUCH Color Cream to 2 parts COLOR TOUCH Emulsion) Developer: Use only with Wella COLOR TOUCH Emulsion 1.9% (6 Vol) or 4% (13 Vol) depending on desired intensity Application: Apply to towel-dried hair Processing Time: Without heat: 20 minutes With heat: 15 minutes